How and Why to add video to your Startup’s landing page

Hello fellow startup founder or team member! 👋

So you have a landing page with a sweet design and a product you are excited to work on - check! ✅

But no matter how great your website may look the real goal is converting your web traffic into paying customers 💸 (who will love and rave about your product!)

Yes, you will be working on attracting your perfect audience through a healthy mixture of advertising, content, social media and word of mouth, but, once they land on your website you want them to get a real feel for what your company is and how it can benefit them.

They still need to be convinced.

And that’s where video comes in.

Video is one of the best ways to build trust online and as a startup, trust is vital!

By adding a video to your landing page you can increase conversions by as much as 80% and it can also help to start building a stronger relationship with your customer.

And having a great relationship with your customers is so important as after all they are the ones helping to make this dream a reality.

Remember - Even though you may have a SaaS company, people still like to buy from people - hey it’s psychological 😉

So having a video of yourself and/or your team explaining the reasons why you started this company is a great way to share your vision and put your company’s message across in a more authentic way.

Think about it, if you have video on your landing page then people are more likely to be on your website for longer because they’re staying to watch the video and because you’re engaging with them in a much deeper way compared to just having text & static images.

Another thing for you to consider is that a lot of other brands and competitors will already be using video in one way or another on their landing page. In fact, roughly 60% of all B2B & B2C brands are already using video on their website.

People nowadays expect to see a video when they visit a website so having one visible will avoid your visitors having to jump through hoops to find out more information about you. You certainly don’t want the alternative where they bounce off your site and look elsewhere! 🙀

How to add video to your landing page 🤷‍♀️

So hopefully we have convinced you (🤞) on why you should include video on your landing page. But ‘how do I actually create a video?’ I hear you ask.

Well there are some main ways, you can:

a) Hire a videographer & put together a highly manicured video that might take you between a few weeks - to a couple of months to get this scripted, recorded, edited & published.

b) Create a Youtube or Vimeo account and DIY a video - though to really pull this off you would need a decent camera, mic, lighting and not to mention video editing software.

c) Use Snappd and create an engaging and interactive video with just your phone - no editing software or expensive equipment needed!

Why should I use Snappd to add engaging video to my website?

Ok so we were a little biased with that last suggestion but that’s only because we truly believe that short, snappy and authentic video is the best way to engage with and delight your website visitors.

Snappd was created after we noticed the rapid growth of ‘Stories’ first with Snapchat and then with Instagram. Stories have completely transformed how brands and influencers communicate with their audience and are incredibly effective.

And it suddenly clicked. We thought, hey, this format should not be restricted to social media.

So we decided to redefine ‘Stories for the web’ using this exact form of video to allow you to really engage with your visitors, bringing a more personal touch to your website and ultimately helping you to build trust and increase conversions.

To get the most out of Snappd, we would suggest recording yourself on your phone as if you would do on a FaceTime call and imagine you are talking directly to your customer, this really helps to build a more personal and one on one connection.

One of the great things about startups is that as they are usually a smaller passionate team, not a faceless corporation, it’s actually much easier to put across your personality and passion for your business and people like to support companies like this!

Recording your video or ‘Story’ in a sequence of smaller video clips around 10 to 20 seconds long, helps to build up a story around your brand, about your product & why you are doing what you’re doing - which is much easier than hiring a team of people to create one long expensive video.

Once you have created your video, you can add interactive elements on top of this to further boost conversions!

For example, you could include a CTA button at the bottom of the video for your viewers to easily book a call or demo, or to link them straight through to your pricing page.

Video is such a powerful tool when it comes to building trust with your potential customers, just think how great it would be to personally welcome them with a warm introduction & guide them around your product and show your passion in a way that you can’t just do with text on a page. With Snappd you can do all of this in a matter of minutes.

Snappd is the easiest way to add engaging, authentic and interactive video to any website so if you are looking to wow your web visitors as soon as they land on your page then look no further! Sign up to Snappd here.